What does link building mean for companies in 2022? What techniques and tools do people rely on to help with link building? How are SEOs measuring the impact of link building?
These are just a few of the questions we asked the SEO industry at the beginning of this year as part of our third annual State of Link Building report. You can access the results by completing the form.
A few key points to mention first:
- The 2022 State of Link Building Report is our biggest ever, and provides a comprehensive, industry-level view on the state of link building in 2022 using survey results from 270 SEO professionals across agency, in-house and freelance roles
- Although the respondents answered the majority of the same questions, there was some custom logic that displayed different questions depending on the respondent's role
- Over 20 industry experts then reviewed the results and added their own thoughts and insights
- We saw respondents from people around the world, with people from 31 different countries sharing their thoughts
- Content-led link building remains the most popular tactic
- Link building isn't being outsourced as often as in 2021, but demand for link building (and the associated budgets) remains strong