Not sure what the Buyer’s Journey is? Well, it’s the process of research and decision making that leads up to a purchase or sign-up. The Buyer’s Journey stages are Attract, Convert, Close and Delight - and If you want to do all those things, using the Buyer’s Journey is key.
We’ve created our own Buyer’s Journey template that can help you:
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Define your audience’s demographics
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Map out your audience’s thoughts, actions and touch points throughout their buyer’s journey
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Make a content plan to target potential customers at any stage of their buyer’s journey